Timely Medical

Decreased Cost-Per-Lead by from $100 / CPL to $35 / CPL In the Hyper-Competitive Healthcare Industry

Timely Surgery at Affordable Prices

In need of a surgery? Get back on track to a normal lifestyle within two weeks and get discounts up to 80%. Contact us now for a free, no obligation quote.

Client's Challenge(s)

The client had a high CPA ($100+) in a competitive field, additionally, CTR (3.67%) was very low. This contributed to a LOW-quality score which leads to the client paying more for leads than they should have.

Our Strategies

By focusing on specific exact and broad match KWs that are less competitive and by using specific ad copy, we were able to decrease CPA & simultaneously increase CTR. Improving our quality scores allowing us to pay less for clicks. Additionally, we did a complete account restructure that allowed us to bid more precisely on themed keyword groupings.

Our Top Metrics

How we delivered these numbers

CTR – Created very specific keyword groupings and ad copy to match these groupings, as copy becomes more specific the user became more likely to click.

CVR – Did a negative keyword analysis to find and exclude low converting/high CPA keywords so that we focused only on extremely profitable keywords. No wasted ad-spend!

CPA – Optimized bids & experimented with bidding strategies to find which strategy optimized volume as well as lowered CPA.

What clients say about our Managed IT Services

Waqas and his team have been extremely helpful throughout this project. He provided very thorough and meaningful feedback to optimize our Google ads account. With his help, we have been able to reach a much wider client base, and our CPL has decreased significantly. He answered all questions very promptly and was willing to work with us to mean our business’s specific needs. I highly recommend Waqas and his team and would gladly work with them in the future!

Kayla CuttittaTotal Mental Wellness

“Waqas and his whole team are a joy to work with. They are extremely responsive to all e-mails, and are great at explaining how the entire process worked. On top of that, they improved our online presence immensely, and we are very grateful for that. We wouldn’t hesitate to recommend them to anyone requiring SEO or PPC work!“

CHRISTIAN J.R. BAKERTIMELY MEDICAL ALTERNATIVES INC.

“We hired Waqas and his team to build out Google and Facebook ads to generate traffic to our Cannabis store. Over the past few months of working together, Waqass team has not only helped us stay on Google but they have also increased our revenue by 24% in the past 2 months. Thank you again Waqas, Darren and team! “

SPENCERFOUNDER AT SMART BUDZ